Find the right typefaceīecause wordmarks are built using only letters, choosing a typeface that communicates your brand personality is critical. Lets dive into 5 ways you can design a wordmark logo that stands out.
Read on for a few tips and ideas for creating a wordmark logo that stands out. A strong wordmark doesn’t need other elements competing with it or taking away from its impact.
A wordmark logo is easier to integrate across multiple platforms because you don’t have to worry about the legibility of a symbol or the real estate it takes up - and you don’t have to worry about multiple variations. You’re planning to use your logo across many different mediums, or on top of images and different backgrounds.If your business name is longer or contains multiple words, consider a monogram or lettermark (think HBO or IBM). A wordmark helps establish name recognition, a must in the startup world. You have a short, distinctive business name - one word is ideal.And when you’re starting a business, you may need help communicating what you offer, which is difficult without the visual aid of a logo symbol. You don’t want your logo to be boring or forgettable. While many designers favor wordmarks (also called logotypes) and consider them the most “pure” form of a logo, creating a wordmark when you’re not a designer can be intimidating. Paget says that if you understand your target audience, you can take advantage of these cultural and visual associations to communicate specific messages through the use of font and logo color combinations. “For example, if I asked anyone to choose an appropriate font for the word ‘Army,’ most of us will picture a heavy stencil typeface, and we would most likely color it in dark green, too.” Ian Paget, a U.K.-based graphic designer and founder of Logo Geek said “When we’re born, letters and fonts are just shapes, but as we grow we begin to associate the shapes to words, and the design of those words to specific objects and organizations,”
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